Category Archives: Colorism

To Bleach or Not to Bleach

Loreal denies digital lightening of Beyonce Knowles

So now all heads turn to Beyonce Knowles, as allegations of the R&B spokesperson of L’oreal was said to be digitally bleached in an advertising campaign by the cosmetic giant.

We say…


You be the judge.

For more on Skin Bleaching check out my other popular post:
Fair and Lovely ..Heavy cost of Light Skin.


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Filed under Africa, Colorism, Culture, Current Events, Discrimination, Health, Life, Makeup, Media, Photos, Products, Skin bleaching, Thoughts

Light Skin Women Get In For Free!!!

 Apparently, at an upcoming party in Detroit, they are letting women with light skin in for free. As much as I post and talk about this subject. I really don’t have anything to say about this today. Just thought I’d let everyone see how we are still affected by this everyday. 


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Filed under Africa, Colorism, Culture, Current Events, Dancing, Discrimination, Free, Life, Media, News, Party, Photos, Racism, Thoughts, World

British Airways: True Story


This was a scene that took place on a British Airways flight between Johannesburg, South Africa & London.
A white woman, about 50 years old, was seated next to a
black man.

Very disturbed by this, she called the air hostess. “You
obviously do not see it then?” she asked. “You placed me next to a black man. I did not agree to sit next to someone from such a repugnant group. Give me an alternative seat.”

“Be calm please,” the hostess replied.
“Almost all the places on this flight are taken. I will go to
see if another place is available.”

The hostess went away & then came back a few minutes later.

“Madam, just as I thought, there are no other available seats in Economy Class.

I spoke to the captain & he informed me that there is also
no seat in Business Class. All the same, we still have one place in First Class.”

Before the woman could say anything, the hostess continued.
“It is unusual for our company to permit someone from Economy Class to sit in First Class. However, given the circumstances, the captain feels that it would be scandalous to make someone sit next to someone so disgusting.”

She turned to the black guy & said:

 “Therefore, Sir, if you would like to, please collect your hand luggage, a seat awaits you in First Class.”

At that moment, the other passengers, who’d been shocked by what they had just witnessed, stood up & applauded.

This is a true story that happened recently.

If you have any interesting stories such as these send them to me or reply to this post!


Filed under 3arabi, Africa, Colorism, Culture, Current Events, Discrimination, Euro, Life, London, News, Racism, Racist, Thoughts, Travel, World

Racism or Art?

American Apparel trumpets blackface fashion spread in i-D magazine

by Carmen Van Kerckhove

American Apparel is really proud of this editorial credit in the latest issue of i-D magazine. So proud that they’ve featured it on their web site. Blackface is so chic nowadays!

More on the term “blackface” below:

Blackface is a style of theatrical makeup that originated in the United States, used to affect the countenance of an iconic, racist American archetype—that of the darky or coon. Blackface also refers to a genre of musical and comedic theatrical presentation in which blackface makeup is worn. White blackface performers in the past used burnt cork and later greasepaint or shoe polish to blacken their skin and exaggerate their lips, often wearing woolly wigs, gloves, tailcoats, or ragged clothes to complete the transformation. Later, black artists also performed in blackface.

Blackface was an important performance tradition in the American theater for over 100 years and was also popular overseas. Stereotypes embodied in the stock characters of blackface minstrelsy played a significant role in cementing and proliferating racist images, attitudes and perceptions worldwide. In some quarters, the caricatures that were the legacy of blackface persist to the present day and are a cause of ongoing controversy.

By the mid-20th century, changing attitudes about race and racism effectively ended the prominence of blackface performance in the U.S. and elsewhere. However, it remains in relatively limited use as a theatrical device, mostly outside the U.S.[1], and is more commonly used today as edgy social commentary or satire. Perhaps the most enduring effect of blackface is the precedent it established in the introduction of African American culture to an international audience, albeit through a distorted lens. Blackface minstrelsy’s groundbreaking appropriation, exploitation, and assimilation of African-American culture—as well as the inter-ethnic artistic collaborations that stemmed from it—were but a prologue to the lucrative packaging, marketing, and dissemination of African-American cultural expression and its myriad derivative forms in today’s world popular culture.

What are your thoughts on this?


Filed under Africa, Art, Colorism, Culture, Current Events, Design, Fashion, Magazines, Makeup, Media, News, Thoughts, World

Fair and Lovely – “Heavy Cost of Light Skin”


I recently started a topic discussion on

Titled: Heavy Cost of Light Skin.

Here is a preview as well as some of the comments people had to say about this growing issue…

By: Joan Baxter

The use of bleaching creams to lighten complexions seems to have reached epidemic proportions in Mali, despite widespread education campaigns. Women who refuse to bleach often find themselves regarded as second class citizens.
A woman who did not bleach her skin said she is often not offered a chair at baptisms, and is asked to make herself scarce when group photographs are taken at marriages.

How does everyone feel about this…being that it’s a huge issue nowadays?


Male, 22, Los Angeles, CA


Just sad that any society would have a perception like that.


Female, Age Private, Kansas City, MO


Self hate just like some in the US….strong feeling for an African country to emulate the beauty standatds of whites…

To read full article visit:

For full comments on this topic ( this url :


For more articles on this issue visit:

For more interesting information visit:

Not enough info (wink)…here are some books:

The Color Complex by Kathy Russell

Don’t  Play in the Sun by Marita Golden

Blacker the Berry by Wallace Thurman


This video below is an ad by Fair and Lovely products… The video is in Arabic, but basically what’s happening is the young woman is discriminated because of her skin tone…

The video below is a scene from Spike Lee’s film School Daze which does a great job satirizing the issue (colorism).

The following video feature Shah Rukh Khan in an ad for

Fair and Handsom Cream- Emami



Filed under Africa, Asians, Colonialism, Colorism, Culture, Current Events, Discrimination, India, Life, London, Media, Middle East, Mode, News, Products, Racism, Science, Shah Rukh Khan, Skin bleaching, Thoughts, Video, World