The inaugural issue of Vogue India hit stands today, featuring Bollywood stars Bipasha Basu, Priyanka Chopra and Preity Zinta, local supermodels MoniKangana Dutta and Laxmi Menon, and Australian supermodel Gemma Ward all on the cover, shot by fashion photographer Patrick Demarchelier.
This new edition of Vogue is expected to be more colorful and more vibrant than the western models, according to Alex Kuruvilla, managing director of Conde Nast India. He also expects it to draw attention to Indian designers, Indian photographers, and even Indian models.
The Vogue India woman has the best of both the eastern and western worlds: she wears Jimmy Choo shoes along with her traditional Indian garb.
I was pretty upset when Conde Nast International Chairman Jonathan Newhouse angrily rejected a proposal to print a Middle East edition of Vogue pointing to the region’s “violent elements.”
Hopefully, this is just one more step to creating more diversity in the western magazines. I will definitley be getting a copy of this!